Nordstrom : The Fourth Generation Expansion Strategies
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Code : FMB0006
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Region : US
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Introduction: Nordstrom, one of US’ leading fashion retailers, was launched as a shoe business in Seattle in 1901. The second generation Nordstroms diversified the business by adding apparel to its collection. Under the leadership of the third generationNordstroms, the companywent public.After the retirement of the third generationNordstroms, JohnWhitacrewas appointed as the CEOof the company. The newmanagement, under JohnWhitacre, faced problems with the decentralised buying structure of Nordstrom and its profits began to decline. After the resignation of Whitacre, the fourth generation Nordstroms took over the reins of the company and implemented restructuring strategies. They focused on improving its existing stores and brought in new technologies.As Nordstromimproved its profitability, it expanded by opening up new stores inmany locations, and also took its business online. The fourth generation transformed Nordstrominto one of the world’s largest family run businesses.
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